Rank tracking is essential for any serious SEO professional looking to keep up with the ever-changing online search engine optimization landscape.
It helps identify what keywords are driving traffic and what strategies are most effective in ranking your website higher in SERPs (Search Engine Results Pages).
With rank tracking software, you can monitor your website’s rankings over time and optimize your SEO campaigns accordingly.
So What is Rank Tracking?
Rank tracking is the process of monitoring your website’s rank for specific keyword positions in search engines using a specialized software tool. It can help you improve your website’s search engine ranking.
You will get vital information about the keywords you optimize for and the many ones you don’t and should be optimizing. Also, they provide you with the keywords your competitors are ranking for.
Several software programs are available, and quality rank tracking software is an essential SEO tool.
The best software programs are those that offer detailed reports, accurate data, and a variety of tools and features. They are also typically affordable and easy to use.
If you’re looking to track your keywords accurately, be sure to consider the following factors:
- The type of data the program collects
- The accuracy of the data (where the data is from)
- How often is the data updated?
- The range of tools and features offered
- The affordability of the program
Who Should Use Rank Tracking Software?
Rank tracking software is invaluable for SEO professionals, marketers, and website owners who want to stay on top of their rankings. It’s also great for businesses that need to track what keywords they rank for in different countries or languages.
Monitoring what the competition is doing is also important, and this is something rank tracking software can do for you. It will provide you with the data to make informed decisions on what strategies to use in your SEO campaigns.
You don’t have to be tech-savvy to use these tools, either. Most rank trackers are user-friendly and fairly easy to use.
Why Do You Need to Track Keyword Performance?
Simply put, you need to know where best to direct your SEO efforts, and without detailed information, you’ll be left in the dark.
Find out what keywords are ranking and which aren’t, and get detailed metrics to help you understand the reason behind the fluctuations in the search engine rankings. Is it an algorithm change, a competitor who has updated a page or gained more high DR links, or something else?
For example, it could be that your top-ranking keywords are bringing in less overall traffic than your other keywords that are ranking lower. A deep dive into the metrics from tracking software can help you find the reason why.
Then you can go about optimizing your top keywords and monitor how they perform after any changes you made. Some trackers will provide you will an audit feature to make the process simpler and faster.
Better Understanding of Your Target Audience
Rank tracking software is also useful for understanding what customers are searching for when they reach your website.
By monitoring what keywords people type to find you, you can better understand what content is most relevant and engaging to them, allowing you to tailor your content and campaigns accordingly.
This analysis can help you make data-driven decisions about what content to create and what keywords to target.
Use Google Search Console to Find Which Keywords to Track First
Your Google Search Console Queries report is the best place to start for your keyword research. Ideally, you want to filter the top keywords for a given page and use these to put in a rank tracker tool.
While Google gives you great raw data, that is not the whole story and certainly not enough for you to base your SEO decisions on. For example, there is no historical data to interpret.
How Rank Tracking Software Helps
Using quality tracking software means investing in your business and giving you more control over your SEO while helping to increase your visibility in the search engine rankings and hopefully getting to page one.
A great feature of keyword rank tracking software is the ability to do an SEO audit, showing you all the areas you need to improve and suggestions to guide you. This will boost your rankings and help you to overtake the competition.
These tools will provide accurate and real-time data about paid and organic traffic, and the best ones will provide you with regular daily or even hourly updates, so you can act quickly.
These updates can include warnings about Google algorithm changes and other reasons why there is movement in your keyword rankings.
In addition, with the best software, you will get information on your keyword position on different devices, countries, and search engines.
You can see your competition’s ranking and find out about possible weaknesses you can exploit. Backlink checking and monitoring is another valuable feature for search engine optimization.
Don’t Obsess Over Keyword Positions
Ok, so this may sound counter-intuitive, but it’s important not to spend too much time on the ranking information you are getting, but instead to focus on the real SEO work to improve them.
Remember that many other factors contribute to your position in search engines. These include the fact you will be ranking for many other keywords, potentially hundreds or more, that you have not optimized for.
Domain age and authority are obviously other factors to consider, especially when comparing yourself to the competition; there’s no such thing as a level playing field!
Features of the Best Rank Tracker Software
When looking for ranking software, it’s important to consider the features that are offered. The best software programs offer detailed reports, real-time accurate data, and a variety of tools and customizations.
The most effective rank tracker will include a complete set of SEO tools, including most importantly, accurate data.
You will need to be able to track local and worldwide rankings, access a backlink checker, and some will even provide an audit facility to keep you on track, like SE Ranking, for example.
Competitor research is also an important tool to have, as well as an on-page SEO checker.
As you can see, there are many benefits to be had, like increased traffic and revenue by using these tracking tools, and they will pay you back many times over if you choose to use one.
If you would like to learn more, you can check out my guide to the best rank tracking software to help you make an informed decision about the right one for your business.
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