7+ Best SEO Audit Tools To Maximize Your Performance in 2023

Do you want to achieve higher rankings and more traffic?

In this article, I’ll explore the best SEO audit tools available and how they can help you take your website to the next level. With these powerful AI auditing tools, you can identify and fix any problems, analyze critical elements of site performance, and measure progress over time.

Best Overall

Surfer SEO

Surfer SEO ticks all the boxes to boost your rankings and organic traffic.

Best Technical Audit

SE Ranking

SE Ranking takes your SEO to the next level with a comprehensive suite of tools.

Best Budget Audit



PageOptimizer Pro is an accurate and fast SEO tool that helps you rank.

Most of the software listed below helps improve your overall SEO with various tools. Still, I am primarily focusing on the audit features within the tools for this review.

Running SEO audits is essential to optimizing your website and maximizing its performance. With the right set of tools, you can gain insight into any SEO issues connected to your site’s performance in terms of search engine rankings, indexability, content optimization, link building, and much more.

Take the example of e-commerce website owners, where SEO audits are essential in order to successfully optimize their sites and maximize sales. They help identify opportunities to improve website visibility, attract more visitors, and convert those visitors into customers.

What Are The Best SEO Audit Tools?

While auditing can take time, it’s well worth the effort, and you could see a boost in your rankings within days; I know I have with my sites.

Here is my list of the best website SEO audit tools currently available.

1. Surfer SEO

Surfer Homepage for Review


Surfer SEO is a complete on and off-page SEO optimizing tool. Even before you start writing, the Content Editor feature will scan the top ten results and give you precise guidelines about article length, the semantic keywords to use, the number of headings, and much more.

Natural Language Processing (NLP) is available on all plans and ensures you have the keywords that the search engines are looking for. These include target keywords that Google is looking for.

Its SEO audit tool is very comprehensive and easy to use. It allows you to see the areas you can improve by outlining the following SEO tasks:

  • Missing backlinks
  • Keywords to add
  • Word count
  • Page Structure
  • Meta tags and Title Guidelines
  • Load Time

The image below is a recent post audit from my Surfer SEO account:

As you can see, it’s a very detailed yet easy to read report on your SEO issues, and once you’ve implemented any changes you want to make, you refresh the page to see your completed audit.

Surfer also has a Grow Flow feature, a report sent out each week once you connect your Google Search Console, which gives you tips about backlinks, new articles to write, internal links, and more. Think of it as an extra audit tool!

Top Features

  • Complete SEO audit to boost your ranking
  • Intuitive to use and covers all the main ranking factors
  • It shows missing backlinks to acquire
  • NLP words and phrases to use
  • Guidelines are based on the top ten SERP results
  • Grow Flow feature for continuous improvement


Surfer SEO New Pricing 2023

Surfer uses a simple three-tier pricing structure (excluding Custom), depending on the size of your company. They also offer up to 35% discount for paying annually.

  • Essential: $69/month
  • Advanced: $149/month
  • Max: $249/month

To get the audit and other useful features, you need to purchase them as add-ons, check out the prices below:

Surfer SEO Add Ons

My Take

Surfer’s audit is one of its best SEO audit tools and a must for anyone wanting to boost their search engine rankings. It’s intuitive and super helpful, and you can see results quickly. Plus, their weekly Grow Flow reports work as a continuous audit to ensure your SEO efforts are always having an impact.

2. SE Ranking

SE Ranking rank checker


With an SE Ranking SEO audit, you can get an overall health score of your site and a deep dive into various areas to ensure everything is running smoothly. From page-by-page analysis and Core Web Vitals reports to technical SEO issues and domain metrics.

This software scans all your web pages and can help you track your worldwide and local rankings, and has a huge selection of essential SEO analysis tools to achieve higher rankings and stay there.

You can easily generate XML sitemaps and compare audits while keeping track of changes over time for a top user experience and all within a clear and easy to navigate dashboard.

Top Features

  • Health Score to ensure you achieve optimum SEO rating
  • Backlink tracking
  • Excellent for competitor research
  • High-quality SEO audits
  • Notification for poorly optimized pages
  • Fully customizable to your specific needs
  • Excellent rank tracker


SE Ranking Pricing Plans max

There are three main pricing bands, and the price depends on the frequency of your reports. The prices below are for daily ranking reports and monthly billing, but the price reduces for less frequent reports and annual billing.

  • Essential: $55/mo
  • Pro: $109/mo
  • Business: $239/mo

My Take

SE Ranking’s website audit tool is up there with the best SEO audit tools for any business that wants to take its SEO game to the next level. With its comprehensive suite of tools, you can easily monitor and improve your website rankings. I recommend this software to anyone serious about SEO who wants to stay ahead in the game.

3. SEMrush

Semrush Homepage


If you struggle to keep your website up-to-date with the ever-changing technical, health, and SEO standards, SEMrush’s audit feature can help.

Their audit tools are among the best. You need to be aware that not all warnings need to be fixed, as often there is a good reason not to worry about them!

The screenshot of a SEMrush SEO audit below is for one of my sites, and as you can see, it’s a nice, clean layout with all the information you need in one place.

Site Audit Results

You can scan any website for over 140 potential issues – including crawlability, backlink tracking, and page loading speed – and start fixing them immediately. If you need a boost in user experience, improve page loading speeds using their Page Speed Website Tool.

Go beyond that even further; optimize link distribution across all site pages using Internal Linking Audits explicitly designed for optimal PageRank distribution.

Obviously, this software is capable of much more than just audits. including accurate keyword research, competitor analysis, rank tracking, and the list goes on.

Top Features

  • Comprehensive audit for more than 140 technical issues
  • PageSpeed Insights to gain insight into how visitors experience your website
  • Internal linking tool to optimize link distribution
  • Crawlability report to check and fix crawling errors
  • Ability to schedule technical automatic SEO audits weekly with results in your inbox
  • Finding broken links


Semrush Pricing Plan

SEMrush offers several pricing plans depending on your needs, with a 17% discount for paying yearly.

  • Pro: $129/month
  • Guru: $249/month
  • Business plan: $499/month

My Take

SEMrush is a great tool all-in-one SEO tool for anyone serious about on or off-page SEO, whether for keyword research or SEO auditing. The internal linking tool and crawlability report are especially helpful in ensuring your website ranks well.

I would recommend SEMrush to anyone looking for a complete SEO solution and one of the best SEO automation tools for the money.

4. PageOptimizer Pro (POP)

PageOptimizer Pro Homepage

PageOptimizer Pro’s innovative on-page SEO technology helps to boost your rankings and crush the competition. Backed by Kyle Roof’s Scientific On-Page SEO Method and tested over four hundred times, you can have perfectly optimized pages for Google in minutes!

With POP Watchdog, you can keep track of competitors’ content changes to stay ahead of them.

Not an expert? No problem – flexible workflows are designed to help beginners understand how to adjust their web pages for maximum optimization potential. The POP Watchdog feature is truly unique and will let you know when any changes to Google’s algorithm or your competitor’s rankings happen to help maintain your site in the SERPs.

Top Features

  • Expertise, Authoritativeness, and Trustworthiness (EAT) analysis
  • Fully optimizes your pages for Google
  • Quality SEO audit
  • Content quality check
  • Precise placement for your keywords, header tags, schema, and more
  • Great user community
  • Beginner friendly


POP Pricing Plans

There is only a 7-day free trial for the Basic plan and around a 20% discount for yearly billing.

  • Basic: $27/month
  • Premium: $38/month
  • Unlimited: $49/month

My Take

PageOptimizer Pro is an accurate and valuable technical SEO audit tool, and it’s easy to use. What I appreciate the most is how quickly you can get an optimized web page ready for Google. The POP Watchdog feature makes this software a valuable addition to your SEO arsenal.

5. Ranktracker

Ranktracker Homepage


I’ve written about this software in my best rank tracking software article, but don’t let its name fool you, as it does a pretty sweet site audit too.

Ranktracker uses over one hundred data points to scan your site in seconds. It’ll then lay out a report that details recommendations such as improving site speed, heading tags, and internal/external links. It also looks at schema markup and AMP pages.

Top Features

  • Auditing of over one hundred data points
  • Detailed recommendations for improvement
  • Scanning of website speed, header tags, and more
  • Analysis of schema markup and AMP pages
  • Ability to monitor competitor page rankings
  • Will provide actional insights & urgency indicators to boost your rankings


Ranktracker Pricing

Ranktracker has four pricing bands and has a 10% discount for monthly plans and a 25% discount for yearly plans. The prices below are for monthly subscriptions, while the image above is for annual billing, and all plans include access to the site audit.

  • Starter: $29 per month
  • Double Data: $79 per month
  • Quad Data: $129 per month
  • Hex Data: $249 per month

My Take

Ranktracker is an all-in-one SEO reporting tool that includes a site audit feature. It’s excellent for quickly gathering data and providing detailed recommendations on improving your website from a technical standpoint. The ability to accurately monitor competitor page rankings is also a nice touch.

6. Screaming Frog

Screaming Frog Homepage


Screaming Frog is one of the most effective technical SEO audit tools for viewing your on-site SEO performance. It’s a website crawler that can quickly and easily identify any technical errors on your website.

This downloadable software allows you to audit all aspects of your site, including page titles, HTML tags, content quality, meta descriptions, headings, broken links, images, and more. You can also determine your internal link structure, analyze redirect chains, and check your page loading time.

The SEO Spider is relatively easy to use after a short learning curve, and you can export the audit results in several different formats for deeper analysis.

Top Features

  • Uncover duplicate content
  • Site architecture visualization
  • Checks page titles, meta tags and descriptions, headings, links, and more
  • Analyze redirect chains
  • Checks page loading time accurately
  • It will generate a sitemap for you
  • Redirect audits


Screaming Frog offers both free and paid versions. The free version allows you to crawl up to 500 URLs, and that’s probably all you’ll need. The professional version starts at $209 per year, and there is no limit on the number of URLs that can be crawled.

My Take

Screaming Frog is a technical and reliable free SEO audit tool for any serious website owner. It allows you to identify and fix any technical errors on your site that could be negatively impacting your rankings, as well as giving you insight into the structure of your internal linking. I recommend checking it out if you want a free comprehensive SEO audit.

On the slightly negative side, I’m not too fond of the fact you have to download it, as factors like the speed of your computer come into play.

7. Google Search Console

Google Search Console Homepage


One of the most well-known SEO audit reporting tools, Google Search Console (GSC), or Google Webmaster Tools as it used to be called, provides you with a wealth of information about your site performance.

It covers a wide range of data, from keyword and link analysis to crawl errors and page speed optimization, and Google Analytics provides you with even more detailed information.

Top Features

Google Search Console offers many invaluable features to optimize your website’s SEO performance. With it, you can:

  • Verify that Google’s website crawlers have access to all pages on the site
  • Ensure new pages are indexed as quickly and effectively as possible
  • Receive alerts when indexing or spam issues occur on your domain
  • Check out an entire backlink profile for visibility into earned links over time
  • Track search engine ranking positions (SERPs) across keywords


Google Search Console and Analytics are completely free to use.

My Take

As a free SEO audit tool, Google Search Console is a must-have for any website that wants to be successful in SEO. It provides valuable insights into how Google views your website and accurate data. If you want historical data and more detailed analysis, you should consider one of the paid tools.

8. Ahrefs


Ahrefs is a powerful and complete SEO suite, and their Site Audit tool is an invaluable part of this package.

The Site Audit feature is your comprehensive website health checker – it’ll give you a quick overview of how optimized for SEO your site is. Visualized data and key information will help you identify any issues, plus Site Audit offers actionable advice on getting these resolved.

You can even get an easy-to-read report with printable charts that show all the details in clear colors. The Ahrefs site audit also provides recommendations for improving your website’s performance and rankings.

Top Features

  • Crawls the entire website to identify issues
  • Identifies broken links, duplicate content, poor page titles, bad redirects, and more
  • Provides recommendations for improving performance and rankings
  • Comprehensive reporting options
  • Rank tracking for your keyword position


Ahrefs offers a range of plans and two months free for paying yearly.

  • Lite: $99/mo
  • Standard: $199/mo
  • Advanced: $399/mo
  • Agency: $999/mo

My Take

Ahrefs is a great tool if you’re looking to do an in-depth SEO audit. It’s comprehensive, easy to use, and provides quality insights.

Wrapping Up The Best SEO Audit Tools

So there you have it; I hope this article was helpful to you and that you now have an idea of the best SEO audit tools available today. Each of these tools is powerful, and each has its own unique features.

Depending on your website’s size, budget, and needs, you can now choose the best SEO audit tool to ensure your website is effectively optimized to rank higher in the search results.

Here are some more AI software posts that may interest you:

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