8 Best Rank Tracking Software 2023: Outrank Your Competition
Becoming the top-ranked business has never been more essential for success. Keep an eye on your progress and make sure that every effort is worth it with the best rank tracking software – stay ahead of competitors, measure growth trends and maximize your results.
SE Ranking
Take your search engine optimization results to the next level with SE Ranking’s suite of innovative and effective marketing tools.
Semrush
Semrush is a complete digital marketing platform for anything from rank tracking and competitor research to content marketing and PPC.
SERPWatcher
SERPWatcher is the perfect entry point for your SEO journey – feature-rich and budget friendly, this rank tracker will give you a competitive edge from day one.
Using the right tools is essential if you want to succeed with search engine optimization and push your search engine rankings to the top of Google while saving yourself hours of time and frustration in the process.
Rank tracking helps you keep track of your site ranking in the SERPs, identifies potential problems, and tracks your progress over time.
Ranking high in search engine rankings is not easy without the right software. Free or cheap SEO keyword rank tracking systems can be helpful, but they won’t get you where you want to be.
The cheapest rank-tracking system can provide basic feedback, but the data may not be as accurate, and the features will be minimal.
You need to optimize your website for SEO and track your keywords. That’s where a rank tracker tool comes in handy.
It’s one of the essential SEO reporting tools you should invest in and one of the main tools I use daily for my websites.
What Is The Best Rank Tracking Software?
Check out my top selections for the best-ranking software.
1. SE Ranking
Best overall and for accurate real-time keyword tracking
SE Ranking is one of the best rank trackers on the market, which helps you track your keyword positions in the SERPs, identify potential problems, and track your progress over time.
It offers a complete set of SEO tools, including a local and global keyword rank tracking service, competitor analysis, site auditing, and backlink monitoring.
Its standout feature is that it tracks any search engine, location, and device with 100% accuracy. In addition, the audit feature can help you achieve a top-ten ranking, and the backlink tool provides the reliable data you need to keep ahead of your competitors.
Another bonus is you can use your domain to provide your clients with a variant (white label) of the rank tracker that includes your branding.
Key Features/Benefits
SE Ranking provides an all-in-one package with all the tools you need to boost your SEO performance and rankings and find new opportunities to outrank your competition.
- Backlink checker/monitor
- Social media management
- Keyword rank tracker/research
- Website Audit
- Competitor Research
- On-page SEO performance checker
Pricing
SE Ranking offers a customized pricing structure depending on the length of time, the amount of usage, and the number of keywords.
You can choose from a one-month to a one-year subscription plan. The below prices are for a 3-day ranking check frequency and an annual subscription which attracts a 40% discount at the time of writing.
I have selected the main features below:
Essential: $31.26/month
- 10 Projects
- Total of 150,000 keyword checks
- Max 35,000 website audit pages
- Ability to monitor 5,000 backlinks
Pro: $69.76/month
- Unlimited projects
- Total of 600,000 keyword checks
- Max 200,000 website audit pages
- Ability to monitor 25,000 backlinks
Business: $152.96/month
- Unlimited projects
- Total of 1,500,000 keyword checks
- Max 550,00 website audit pages
- Ability to monitor 75,000 backlinks
What I like/dislike about SE Ranking:
Like:
- One of the best daily rank tracking service
- High-performing rank monitoring tool
- Extremely accurate
- Easy setup
- White labeling
- All-in-one SEO suite
Dislike:
- The pricing structure can be confusing
- Amount of features can be overwhelming
My Take
SE Ranking is a comprehensive and reliable tracking software that provides all the features necessary to succeed in SEO. Its accuracy and ease of setup make it an ideal choice for any website, from small businesses to large enterprises.
2. Semrush
Best choice for SEO professionals and digital marketers
Semrush is a complete digital marketing platform for anything from SEO and competitor analysis to content marketing and PPC.
It has a user-friendly interface, which is especially important for beginners to this software.
When I am in my Semrush dashboard, the layout is clean and intuitive, making navigation a breeze, considering the number of features.
As it gets its data from search engines like Google, the results are accurate, and you can track keyword rankings from domains to URLs daily. This position targeting helps you optimize your targeting using precise information.
As well as position tracking, the ranking feature helps you find your competitor’s domains with the most paid and organic traffic and keywords worldwide, including historical data.
The sensor feature is excellent for detecting possible algorithm changes and finding the reason for ranking loss, like broken links and pages.
Semrush is more than just a keyword rank tracking tool; its detailed reports help you gain valuable insight into your own organic and paid rankings and those of your competitors.
Key Features/Benefits
The features I have listed above hardly scratch the surface of what this incredible software can do for you, but this review focuses on the keyword rank tracking tools in its armory for our purposes here.
- Worldwide and local keyword ranking reports
- Competitive analysis references
- Alerts to changes in Googles algorithm
- Reliable and accurate data
- Daily rank tracking updates
- Mobile tracking
Pricing
Semrush has three main pricing plans to meet every user’s needs, from newbies to experienced digital marketers. It also has a free 7-day trial, and you can save 17% with annual billing.
Pro Plan: $119.95/month
- Five projects
- Tracking for 500 keywords
- Max 10,000 results per report
Guru: $229.95/month
- Fifteen projects
- Tracking for 1,500 keywords
- Max 30,000 results per report
Business: $449.95/month
- Forty projects
- Tracking for 5,000 keywords
- Max 50,000 results per report
What I like/dislike about Semrush:
Like:
- Well priced if you want to use all the features
- Clean, intuitive layout
- Huge keyword database
- Reliable data you can trust
- Accurate backing link checking
- Mobile rank tracking
Dislike:
- Need to pay for additional users
- Expensive if you’re only looking for a rank tracking tool
My Take
Semrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO, PPC, and content marketing. The keyword rank tracking feature is highly accurate and reliable, and its intuitive interface makes it easy to use. With competitively priced plans, Semrush has something to offer everyone, from beginners to experienced professionals.
3. Wincher
Best budget keyword rank tracking software
If you’re looking for reliable and accurate website ranker software, Wincher is the tool for you. It offers daily rank tracking updates, competitor tracking, and automated email reports to help you keep on top of your SEO game. Plus, its user-friendly interface makes it easy to use even for beginners.
Keep an eye on your competitors to see their strategies to rank higher than you, check your keywords daily, and get real-time updates on your rankings so you can make changes as needed.
With Wincher, you can get weekly or monthly reports sent straight to your inbox to track your progress at a glance. This is a great tool for a small business or solo entrepreneur.
Key Features/Benefits
On top of the above, Wincher has a great organize and collaborate feature, which helps you manage your websites into projects allowing specific access for clients and team members.
- Great Value
- Daily update reports and notifications
- Competitor analysis
- Automated email reports
- Unlimited users
- Great overview
- Automatic keyword recommendations
- White-labeled reports
Pricing
Wincher offers three plans and a lot of value in its pricing.
Starter Plan: €29/month
- 500 keywords
- Ten websites
Business Plan: €59/month
- 1000 keywords
- Unlimited websites
- On-demand ranking updates
Enterprise Plan: €249/month
- 5000 keywords
- All features from the Business plan, plus priority support
What I like/dislike about Wincher:
Like:
- Affordable rank tracker
- Easy-to-use interface
- You can add multiple users for free on all plans
- Customizable white-label reports
Dislike:
- Lack of features compared to others
My Take
Wincher is a great URL rank tracking tool for small businesses and startups. Its user-friendly interface makes it easy to use even for beginners, while its advanced features provide powerful insights into your SEO performance. With daily ranking updates, competitor tracking, and automated email reports, Wincher provides an affordable solution.
4. Mangools SERPWatcher
Best for beginners and daily updates
SERPWatcher by Mangools is a user-friendly keyword rank tracker tool I have used extensively. A clean, uncluttered user interface means you can get started right away.
You start to get your ranking information in as little as 30 seconds, just put in the domain, and you’re off!
Trusted by companies including Airbnb, Addidas, and Alexa, you know you’re in good hands, and it integrates seamlessly with Google Search Console.
When in my account, I find it’s easy to navigate, and it has all the information I need to hand without overcomplicating matters.
To help track your keyword positions, SERPWatcher will update you daily and alert you to any changes. In addition, you get ranking data for more than 50,000 locations, and both mobile and desktop search results are supported.
For keyword rank tracking made easy, this is a great tool to get you started.
Key Features/Benefits
- Daily email alerts (even hourly)
- Mobile and desktop friendly
- Rank tracking for 50,000 locations
- Great for newbies and more advanced users
- Interactive report sharing
- Good keyword tool
Pricing
There are three main pricing structures and a 10-day free trial. Additionally, the prices shown here are for an annual payment, saving you 40% compared to monthly billing. Their competitive pricing means that Mangools is one the best priced keyword rank checker tools.
Basic: $29.90
- 100 keyword lookups/24 hours
- 25 Competitor keywords
- 200 Daily tracked keywords
- 100,000 monthly backlink rows
Premium: $39.90
- 500 keyword lookups/24 hours
- Unlimited Competitor keywords
- 700 Daily tracked keywords
- 500,000 monthly backlink rows
Agency: $79.90
- 1,200 keyword lookups/24 hours
- Unlimited Competitor keywords
- 1,500 Daily tracked keywords
- 1,200,000 monthly backlink rows
What I like/dislike about SERPWatcher:
Like:
- Beginner and user friendly
- Great Google Search Console integration
- Daily or even hourly updates
- Affordably priced
- SEO research tools included
Dislike:
- Not as advanced as others
- No white-label options
My Take
A great choice for both beginners and more advanced users. It comes with a wide range of features, including daily email alerts (even hourly!), mobile and desktop-friendly ranking data, rank tracking for 50,000 locations, interactive report sharing, and SEO research tools.
With its budget-friendly pricing structure and free trial period, SERPWatcher is an all-in-one SEO platform that provides users with powerful keyword rank tracking capabilities.
5. MOZ Pro Keyword Rank Checker
Best for agencies and keyword research
Moz Pro is another popular SEO tracking software that helps improve search engine visibility. Known for its industry-leading SEO metrics, you’re in safe hands to get accurate keyword ranking data over a week, month, or any set range.
Moz Pro will provide you with keyword ranking data from all the main search engines like Google, Bing, and Yahoo, with the ability to optimize for both mobile and desktop.
With high-level on-page optimization tools and a backlink assessment feature, you can help push your site to the top of the search engines.
Moz Pros keyword research tool will show you search volume and other metrics, and its advanced web ranking tools are second to none, which is why industry professionals highly regard it. It helps you to prioritize the keywords that matter to outrank the competition.
Key Features/Benefits
- Highly accurate keyword research
- Keyword difficulty score
- Many free tools and tutorials
- On-page optimization with content suggestions
- Add your SEO ranking to a historical graph
Pricing
The prices below are for monthly billing, but you can save 20% by paying annually.
- Standard Plan: $99/month
- Medium Plan: $179/month
- Large Plan: $299/month
- Premium Plan: $509/month
What I like/dislike about Moz Pro:
Like:
- Fantastic keyword research/explorer tools
- Accurate metrics
- Optimization and backlink metrics
- Great support
Dislike:
- Expensive
- Moz Local requires a separate subscription
My Take
Moz Pro is great for businesses looking to track and improve their search engine rankings. Its powerful rank tracker feature lets users get an in-depth overview of their keyword performance, from ranking trends over time to visualization of competitors’ results.
By leveraging Moz Pro’s features, businesses can quickly identify new keywords and optimize their web pages to get ahead in the search ranking.
6. Nightwatch
Best for local SEO
Nightwatch is a great all-round rank tracking provider, and what stands out are the features for local tracking. It has an unrivaled amount of locations to track, over 100,000 and counting, so you can check your search engine ranking in granular detail at the ZIP code level.
I found the user experience to be one of the best, with a clean layout with all the information you need at your fingertips. The visual representation of your rankings and being able to easily see the progress of your keywords at a glance is really a plus.
It provides highly reliable and valid data, unlike many other trackers that retrieve the data from Google from their assigned data center, but from any Google data center in the world.
It allows you to link to your Google Analytics and Search Console for more in-depth insights. I like the fact it has daily, weekly, or monthly email reports that are easily customizable for clients based on their needs, which helps ensure they’re not overwhelmed by the information.
With Nightwatch, you can track your keywords in Google and other leading search engines.
The audit feature is a powerful tool that will help you identify broken links, internal links, load time, and much more. You can even compare past audits with your current ones to help you track your progress.
Key Features/Benefits
- Affordable entry-level pricing
- Laser-targeting keyword ranking data down to the Zip code level
- Accurate data from any Google data center
- Able to track 50 websites on the entry plan
- Superior site audit feature
- Great customization options
Pricing
There are three main subscription plans, and all qualify for a 20% discount if paid annually.
There is also an Enterprise option for high-volume clients, and the prices below reflect the monthly billing option, and they also have a 14-day free trial.
Starter: $39
- Tracking for 50 websites
- Daily tracking for 250 keywords
- Max 5,000 site audit pages
- Tracking for 5 competitors
Optimize: $99
- Tracking for 200 websites
- Daily tracking for 1,000 keywords
- Max 10,000 site audit pages
- Tracking for 5 competitors
- 15 white label reports
Agency: $369
- Tracking for 1,000 websites
- Daily tracking for 5,000 keywords
- Max 50,000 site audit pages
- Tracking for 5 competitors
- Unlimited white-label reports
What I like/dislike about Nightwatch:
Like:
- I like the customizable features, from layout to reporting
- Accurate and quality data from your chosen Google data center
- Affordable entry level
- Superb local SEO tracking for local businesses
- Detailed audit feature for higher ranking in the SERPs
- Exceptional live chat support
Dislike:
- A significant price increase after the entry-level plan
- No mobile app (at the time of writing)
My Take
Nightwatch.io is an excellent keyword rank monitoring tool that helps businesses analyze and improve their SEO performance. With detailed reports, customizable features, and a user-friendly interface, Nightwatch makes it easier for businesses to optimize their websites and get better results.
7. SEO PowerSuite
Best for all-in-one tools
If you’re looking for a one-stop SEO shop, look no further than SEO PowerSuite. This comprehensive suite of tools contains everything you need to optimize your website and rank higher on Google.
This software is available as a download to your computer, and as they don’t have to pay high expenses for servers and processing, they can offer more affordable rates to you.
With over two million users, including IBM, Microsoft, and Amazon, you can be sure this is a quality and trusted company.
With tools for keyword research, SEO analysis, backlinks checking, and more, SEO PowerSuite can help you achieve your SEO goals.
One of the best things about this software tool is its intuitive interface. Even novice users can get up and running with this software in no time. And for experienced SEOs, there are plenty of pro-level features to explore.
One stand-out feature I like is the link assistant, which includes tools for your outreach efforts. Not only does it automatically help you find links, but it also has tools to help you send and track your guest post emails and a link verification tool to show you links that are no longer valid or changed to no-follow, for example.
Advanced and customizable rank tracking is at the core of this suite of tools, and you can track an unlimited number of keywords and SERP positions. Local SEO is catered for, too, with geo-specific tracking.
Tracking competitors is a breeze, and the keyword insights are a welcome feature. Custom SEO reports are great for clients and are also available as white-label.
Key Features/Benefits
- Unlimited keyword and SERP tracking program
- All-in-one SEO toolkit with everything you need to rank higher
- Intuitive interface for easy use
- Advanced features for experienced SEOs
- Link assistant with outreach tools
- Available in free and paid versions
Pricing
SEO PowerSuite is available in both free and paid versions. The free version is very generous and great for testing the software.
The paid version starts with the professional plan for $299/year for a single user, while the Enterprise plan costs $499/year.
What I like/dislike about SEO PowerSuite:
Like:
- Unlimited keyword and SERP tracking program
- One-stop shop for all your SEO needs
- Support for over 300 search engines
- Intuitive interface
- Advanced features
- Link assistant with outreach tools
Dislike:
- Personally, I’m not too fond of the fact you have to download it, as the speed can depend on the laptop or desktop you are using
- No monthly billing options make it less affordable for many
My Take
The intuitive UI and wealth of pro-level features make SEO PowerSuite perfect for both newbies and experienced SEOs. So if you’re looking for an all-in-one SEO solution, this rank tracking tool is definitely worth considering.
8. Ranktracker
Best for variety of features and ease of use
Researching keywords, tracking rankings, and analyzing competition around a keyword can be overwhelming. With Ranktracker, businesses have access to a single but powerful platform that harnesses global data sources and helps you stay ahead of the game in SEO.
Whether a startup or an established business, you can use Ranktracker’s tools to gain more precise insights and optimize your SEO from planning to problem-solving.
Using Ranktracker, businesses can track their search result rankings for chosen keywords and their position compared to competitor sites. Additionally, you can filter data by device type and geographic location, allowing you to better visualize your site’s rank for specific searches.
All this data can help you make informed decisions about optimizing your SEO efforts and getting more traffic from searches.
Ranktracker also offers specific tools like Keyword Finder, Web Audit, Backlink Monitor, and SERP Checker that provide even more detailed information about keywords and their performance. These tools offer rich insights that allow businesses to quickly identify new opportunities while continuously monitoring the competitive landscape.
Key Features/Benefits
- An easy-to-use platform to track keyword performance and website ranking
- Comprehensive data on global, regional, and local search results
- Ability to filter data by device type and geographic location
- Keyword Finder tool for in-depth insights into keywords and their performance
- SERP Checker tool for monitoring the competitive landscape
- Continuous updates on changes in keyword performance and website ranking positions
- In-depth site-wide Web Audit Feature
Pricing
Ranktracker has four main pricing bands and currently offers a 10% discount for all monthly plans and a 25% discount for the yearly plans. The prices below are for a monthly subscription.
Starter: $16.20
Double Data: $53.10
Quad Data: $98.10
Hex Data: $188.10
What I like/dislike about Ranktracker:
Like:
- A complete suite of tools
- Easy To Use
- Accurate Data
- Detailed SEO Report
Dislike:
- It can sometimes be slow to load
- The Backlink Checker can be buggy at times
My Take
Overall, Ranktracker is an invaluable tool for businesses of all sizes who want to maximize their SEO efforts. Its robust set of features provides critical data points on keyword performance, website ranking positions, and competitors’ strategies so that users can make informed decisions about overall site optimization strategy.
With its easy-to-use interface, Ranktracker makes it simple to track changes in keyword performance over time and develop customized plans for long-term success.
What Is Rank Tracking Software?
Any good SEO campaign relies on being able to track and monitor your progress over time. This is where keyword rank tracking comes in handy. This software allows you to see how your keywords perform in major search engines over time. This data is essential for understanding whether your SEO efforts are working or not.
There are several different features that can be useful in even the newest rank checking tools. For example, some software will allow you to track your target keywords across multiple search engines.
This is important because it can help you identify which search engines provide the most value for your SEO efforts. Other software may allow you to track the position of your keywords over time. This data can be valuable for understanding how your keywords are trending.
There are a number of benefits to using a ranking tool. First, it can save time by automatically gathering data you would otherwise need to collect manually.
Second, it can help you identify which keywords are performing well and which need more work. Third, it can help you understand trends over time to adjust your SEO strategy accordingly.
Rank-tracking tools are essential for any serious SEO campaign. If you’re not already using one, then you should consider doing so. It will save you a lot of time and effort and provide valuable insights into your progress over time, as you can now see from my rank tracking tips!
FAQ’s
Wrap Up
As you can see, there are many excellent rank tracking software options to choose from. Whether you’re looking for beginner-friendly tools or something more advanced, there’s definitely a tool out there that will fit your needs.
And with prices starting at just $29.90/month, it’s easier than ever to get started improving your SEO ranking today.
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